In An Ever Changing Industry, You Need to Change Too

When I announced I’d be taking a night course in the winter of 2015, a colleague of mine said, “Why are you studying social media? Don’t you know it already?” I took a step back, held my tongue and said, “Well, you never stop learning.”
After completing the Foundations of Digital Communications course at U of T’s School of Continuing Studies, I refreshed some viewpoints and learned quite a few new things too.

  • It’s okay if your opinion changes.” – Elena Yunusov

During the course, we had many chances to meet with social and digital leaders in the industry. At one talk, Elena Yunusov and three other thought leaders discussed community management and blogging. Elena stated that over the years, she has learned that your opinions do not have to remain consistent in your blogging. She stressed the importance of honesty when writing posts in order to create a connection with the reader. I mean, as I’ve said, we’re always learning – chances are, our opinions will evolve and change over time.

  • Just keep writing no matter what.

Yes, it’s hard to get going on a blog. You just have to force yourself into it and really keep up the momentum for a few months. Like starting an exercise routine or waking up early, it takes a certain discipline you need to push on yourself in order to master it. Oh, and if you don’t like the whole writing thing, try a more comfortable style. You can take up vlogging (video blogs) or voice recording your posts using speech-to-text technology like Dragon Naturally Speaking.

  • Write post ideas down when they come to your brain or they might slip away.

I keep a notebook on hand at all times to write down post ideas. Some of the best ones come to me at 3am or when I’m in transit. If you don’t like notebooks, you can use your smart phone!

  • Opinion pieces perform the best.

Whenever I make a bold or outrageous claim, people respond more. It makes sense – these can cause an uproar sometimes, but they also raise awareness and present strange and unpopular opinions on topics. People like this kind of thing. Most thought leaders come up with varying opinions from the norm. (Spoiler alert: I’d love to be a thought leader.)

  • You have to tweet every day.

I am absolutely guilty of not doing this. I tweet for the majority of my clients so when it comes down to my own Twitter, I am slacking. In order to maintain high reach, you need to tweet every day, tag people, hashtag and engage with others. You can even share new blog posts.

  • Bloggers don’t like to make the first move.

If you want other bloggers to engage with your content, engage with theirs first. Bloggers don’t like to make the first move – a comment for a comment gets the whole world talkin’.

What have you learned from blogging regularly? 

Don’t Undervalue Traditional Mediums

I recently had the opportunity to visit the Global News Studios at Yonge & Bloor with my client, Jessica Mowforth, Owner of The Bone Natural Pet Boutique. The Bone is a chic, holistic pet shop in Ajax, Ontario providing delicious and nutritious solutions for pets and offering exceptional grooming services at The Spaw. If you have a pup or a cat, they will love this place as much as you will.

Kyra the Dog at The Spaw
Kyra the Dog at The Spaw

For any of my regular readers – today I learned I have regular readers!! – you know I’m all about getting offline to share online. Getting into the storefront, interviewing customers and learning the social culture of a business is so important to your social strategy, but don’t forget the importance of investing time into traditional mediums. Continue reading “Don’t Undervalue Traditional Mediums”

How To Manage Your Social Media on a Tight Schedule and a Small Budget

As you start a new business, an investment in social media is an essential component of your marketing program.  The reality is, new business owners do not always believe they have the time to dedicate to social media and they do not have the resources to outsource the management of their online presence. Did you know that you can maintain an effective social media presence in as little as 30 minutes a week? Continue reading “How To Manage Your Social Media on a Tight Schedule and a Small Budget”

Blogging 101: How to Get Started

Why blog? Better yet, why aren’t you blogging? Blogging is as crucial as it is horrifying. There is a fairly common anxiety that comes with staring at a blank screen and trying to find the first word, let alone the right words. The following will explore different methods of brainstorming and organization tactics for your blog, Continue reading “Blogging 101: How to Get Started”

5 Free Social Listening Tools

What is social listening? Social listening is the act of maintaining a watchful eye on what your target audience is talking about on social media. In turn, it allows you to curate amazing content with your targets in mind.

Social listening takes on a variety of forms – listening to your customers, listening to your prospects, listening to your audience and listening to your competitors. As a small business owner or a freelancer, this probably sounds like an overwhelming amount of time and money to do this effectively, Continue reading “5 Free Social Listening Tools”

10 Ways to Optimize Interaction on Your Facebook Business Page

A common question on many business owners’ minds is, “how do I get more likes on my Facebook business page?” These 10 things will help you to increase your followers, but more importantly, to engage your audience and build meaningful business relationships online. Continue reading “10 Ways to Optimize Interaction on Your Facebook Business Page”

Instagram Your Brand

Visuals are the final piece to the puzzle that is a successful social media strategy. Many businesses invest in stock images to complete the equation, but the reality is, the images are not very personal. Instagram is an amazing application that allows businesses to think outside the box – or the iStocks in this case Continue reading “Instagram Your Brand”

Pinterest Gives Your Business An Edge

In discussion with many entrepreneurs, That’s the Idea has found a low interest in creating Pinterest accounts for business. We’ve heard a lot of responses, which are misinformed, and we want to counter these with the truth.

“The profiles look too busy with images.”

Visuals are an essential element to successful online advertising, Continue reading “Pinterest Gives Your Business An Edge”