In An Ever Changing Industry, You Need to Change Too

When I announced I’d be taking a night course in the winter of 2015, a colleague of mine said, “Why are you studying social media? Don’t you know it already?” I took a step back, held my tongue and said, “Well, you never stop learning.”
After completing the Foundations of Digital Communications course at U of T’s School of Continuing Studies, I refreshed some viewpoints and learned quite a few new things too.

  • It’s okay if your opinion changes.” – Elena Yunusov

During the course, we had many chances to meet with social and digital leaders in the industry. At one talk, Elena Yunusov and three other thought leaders discussed community management and blogging. Elena stated that over the years, she has learned that your opinions do not have to remain consistent in your blogging. She stressed the importance of honesty when writing posts in order to create a connection with the reader. I mean, as I’ve said, we’re always learning – chances are, our opinions will evolve and change over time.

  • Just keep writing no matter what.

Yes, it’s hard to get going on a blog. You just have to force yourself into it and really keep up the momentum for a few months. Like starting an exercise routine or waking up early, it takes a certain discipline you need to push on yourself in order to master it. Oh, and if you don’t like the whole writing thing, try a more comfortable style. You can take up vlogging (video blogs) or voice recording your posts using speech-to-text technology like Dragon Naturally Speaking.

  • Write post ideas down when they come to your brain or they might slip away.

I keep a notebook on hand at all times to write down post ideas. Some of the best ones come to me at 3am or when I’m in transit. If you don’t like notebooks, you can use your smart phone!

  • Opinion pieces perform the best.

Whenever I make a bold or outrageous claim, people respond more. It makes sense – these can cause an uproar sometimes, but they also raise awareness and present strange and unpopular opinions on topics. People like this kind of thing. Most thought leaders come up with varying opinions from the norm. (Spoiler alert: I’d love to be a thought leader.)

  • You have to tweet every day.

I am absolutely guilty of not doing this. I tweet for the majority of my clients so when it comes down to my own Twitter, I am slacking. In order to maintain high reach, you need to tweet every day, tag people, hashtag and engage with others. You can even share new blog posts.

  • Bloggers don’t like to make the first move.

If you want other bloggers to engage with your content, engage with theirs first. Bloggers don’t like to make the first move – a comment for a comment gets the whole world talkin’.

What have you learned from blogging regularly? 

Why I’d Never Call Myself A ‘Virtual Assistant’

Through networking and job postings, I’ve met a series of different people with various job titles – usually the ones they’ve coined for themselves. A term I was introduced to recently was that of a ‘virtual assistant.’ A virtual assistant helps businesses with administrative, creative and social media tasks online. Virtual assistants are typically hired on a contract basis with no employee benefits. They typically work from home and update everything through online channels.

So, what you just read sums up Continue reading “Why I’d Never Call Myself A ‘Virtual Assistant’”

Why I Stopped Unfriending People On Facebook

So many Facebook users do this annual thing I like to call the “Facebook Purge.” They go through their friend list and can anyone who doesn’t belong to their social circle any longer, annoys them or they see no real value in having on Facebook. And that’s all good and fun! To each their own! Carpe Diem?

You know what? I’m totally guilty of this and I have no shame. Continue reading “Why I Stopped Unfriending People On Facebook”

Your Social Media is Doomed If You Keep It Online

Your social media is doomed if you keep it online. It sounds funny saying it aloud, but as time goes on and I see the various businesses I work with growing in different ways and at different rates, I realize that true social media is not online. Rather, it shouldn’t be. Social media is “social”, which implies human interaction. Continue reading “Your Social Media is Doomed If You Keep It Online”

Make Your Website Social with WordPress Widgets

For those of us on the redevelopment phase of their website looking to accommodate new trends and visual styles, it is hard to adapt because there are so many options to choose from. Start out by adding some crucial widgets to your website in order to drive traffic Continue reading “Make Your Website Social with WordPress Widgets”

Posting Facebook Dark Ads

What is a Dark Ad?

Facebook dark ads go by a few different names: unpublished posts and sponsored posts. What all of this means is that the post is targeted to a specific audience based on you and your business’ choosing. The dark ad will show up to some people and not others, unlike a regular Facebook post, which is seen by everyone. Whenever you see a post in your News Feed that was not posted by a friend or a page you follow, but appears with a “Sponsored” caption, you are seeing a Facebook dark ad firsthand. You received the advertisement because you were a match for the criteria Continue reading “Posting Facebook Dark Ads”

How To Manage Your Social Media on a Tight Schedule and a Small Budget

As you start a new business, an investment in social media is an essential component of your marketing program.  The reality is, new business owners do not always believe they have the time to dedicate to social media and they do not have the resources to outsource the management of their online presence. Did you know that you can maintain an effective social media presence in as little as 30 minutes a week? Continue reading “How To Manage Your Social Media on a Tight Schedule and a Small Budget”

5 Questions To Ask Before Building Your Social Strategy

As you join the realm of social media, you must be prepared. Check out our list of questions to ask yourself before you delve in.

What is your social voice?

Pair your business voice with your personal voice to create your social voice. Consider things like the interests of your business, your own interests, trends in your industry Continue reading “5 Questions To Ask Before Building Your Social Strategy”

Blogging 101: How to Get Started

Why blog? Better yet, why aren’t you blogging? Blogging is as crucial as it is horrifying. There is a fairly common anxiety that comes with staring at a blank screen and trying to find the first word, let alone the right words. The following will explore different methods of brainstorming and organization tactics for your blog, Continue reading “Blogging 101: How to Get Started”

5 Free Social Listening Tools

What is social listening? Social listening is the act of maintaining a watchful eye on what your target audience is talking about on social media. In turn, it allows you to curate amazing content with your targets in mind.

Social listening takes on a variety of forms – listening to your customers, listening to your prospects, listening to your audience and listening to your competitors. As a small business owner or a freelancer, this probably sounds like an overwhelming amount of time and money to do this effectively, Continue reading “5 Free Social Listening Tools”