Local Ajax-Whitby Cafés that Promote Productivity

Working from home is all fine and dandy, but it doesn’t always work. You get caught up with household chores or maybe someone else is watching Turner Classic Movies and you just can’t resist Cary Grant’s charm and wise cracks or you decide that the weather is so lovely, you’re going to sit outside and read. A small number of those given scenarios have happened to me, though I won’t say which ones. It’s not that I can’t work from home, it’s just sometimes, I have to get out of the house and into a new, fresh space that may smell similar to a Starbucks, but isn’t a Starbucks. So, I’ve begun to seek out unique, small businesses to support local Continue reading “Local Ajax-Whitby Cafés that Promote Productivity”

When Illness Strikes, the Entrepreneur is Ready to Fight

How do you get back to work when sickness strikes down upon you – or, in this case, springtime allergies? As a solopreneur, I’m feeling the weight of the workload as is, but when you throw in the sickness factor, things get a little out of hand. Here are my suggestions for those trying to conquer workloads while battling sickness. Continue reading “When Illness Strikes, the Entrepreneur is Ready to Fight”

In An Ever Changing Industry, You Need to Change Too

When I announced I’d be taking a night course in the winter of 2015, a colleague of mine said, “Why are you studying social media? Don’t you know it already?” I took a step back, held my tongue and said, “Well, you never stop learning.”
After completing the Foundations of Digital Communications course at U of T’s School of Continuing Studies, I refreshed some viewpoints and learned quite a few new things too.

  • It’s okay if your opinion changes.” – Elena Yunusov

During the course, we had many chances to meet with social and digital leaders in the industry. At one talk, Elena Yunusov and three other thought leaders discussed community management and blogging. Elena stated that over the years, she has learned that your opinions do not have to remain consistent in your blogging. She stressed the importance of honesty when writing posts in order to create a connection with the reader. I mean, as I’ve said, we’re always learning – chances are, our opinions will evolve and change over time.

  • Just keep writing no matter what.

Yes, it’s hard to get going on a blog. You just have to force yourself into it and really keep up the momentum for a few months. Like starting an exercise routine or waking up early, it takes a certain discipline you need to push on yourself in order to master it. Oh, and if you don’t like the whole writing thing, try a more comfortable style. You can take up vlogging (video blogs) or voice recording your posts using speech-to-text technology like Dragon Naturally Speaking.

  • Write post ideas down when they come to your brain or they might slip away.

I keep a notebook on hand at all times to write down post ideas. Some of the best ones come to me at 3am or when I’m in transit. If you don’t like notebooks, you can use your smart phone!

  • Opinion pieces perform the best.

Whenever I make a bold or outrageous claim, people respond more. It makes sense – these can cause an uproar sometimes, but they also raise awareness and present strange and unpopular opinions on topics. People like this kind of thing. Most thought leaders come up with varying opinions from the norm. (Spoiler alert: I’d love to be a thought leader.)

  • You have to tweet every day.

I am absolutely guilty of not doing this. I tweet for the majority of my clients so when it comes down to my own Twitter, I am slacking. In order to maintain high reach, you need to tweet every day, tag people, hashtag and engage with others. You can even share new blog posts.

  • Bloggers don’t like to make the first move.

If you want other bloggers to engage with your content, engage with theirs first. Bloggers don’t like to make the first move – a comment for a comment gets the whole world talkin’.

What have you learned from blogging regularly? 

Don’t Undervalue Traditional Mediums

I recently had the opportunity to visit the Global News Studios at Yonge & Bloor with my client, Jessica Mowforth, Owner of The Bone Natural Pet Boutique. The Bone is a chic, holistic pet shop in Ajax, Ontario providing delicious and nutritious solutions for pets and offering exceptional grooming services at The Spaw. If you have a pup or a cat, they will love this place as much as you will.

Kyra the Dog at The Spaw
Kyra the Dog at The Spaw

For any of my regular readers – today I learned I have regular readers!! – you know I’m all about getting offline to share online. Getting into the storefront, interviewing customers and learning the social culture of a business is so important to your social strategy, but don’t forget the importance of investing time into traditional mediums. Continue reading “Don’t Undervalue Traditional Mediums”

Your Social Media is Doomed If You Keep It Online

Your social media is doomed if you keep it online. It sounds funny saying it aloud, but as time goes on and I see the various businesses I work with growing in different ways and at different rates, I realize that true social media is not online. Rather, it shouldn’t be. Social media is “social”, which implies human interaction. Continue reading “Your Social Media is Doomed If You Keep It Online”

5 Questions To Ask Before Building Your Social Strategy

As you join the realm of social media, you must be prepared. Check out our list of questions to ask yourself before you delve in.

What is your social voice?

Pair your business voice with your personal voice to create your social voice. Consider things like the interests of your business, your own interests, trends in your industry Continue reading “5 Questions To Ask Before Building Your Social Strategy”