Basic Business Tools Keeping Me Afloat (& They’re Free!)

Small business can be extremely overwhelming. I like to think I’ve become somewhat good at keeping it together but I owe it in (huge) part to the little pieces that rope it all in.

Small business can be extremely overwhelming. I like to think I’ve become somewhat good at keeping it together but I owe it in (huge) part to the little pieces that rope it all in.

Google Calendar

This has become my gospel on the day-to-day. It seems a simple tool but it really can do quite a lot for those of us who are feeling bogged down. It works both through mobile and desktop, so you can input meetings, deadlines, allotted work time – and occasionally a social event or two – whether you are out and about or behind your desk.

For me, I do the same work on Mondays and Tuesdays – content writing! So, it only makes sense to copy and paste the same event into my Calendar every week. Not with Google Calendar! You can actually repeat the event for as many weeks as you want or ending on a certain date. Have a recurring meeting or commitment? Try this tool out.

Google Calendar allows you to input the little details, from colour coating your meetings to location/address, to a time right down to the minute. If you have to meet someone in a specific place, it will even send you notifications at a desired time of your choice to let you know when you should leave your office or another appointment to arrive on time. My favourite part of Google Calendar is that I can invite my business contacts to meetings via email, no matter their email provider. I do this immediately after having a conversation with someone I’m meeting with and they are usually impressed by the turnaround time.

The catch: you have to have a Gmail email account to access Google Calendar.

Calendly

As a supplement to Google Calendar, there is Calendly, which syncs with Google Cal and allows others to choose a meeting time based on your availability. No longer is the hassle of emailing back and forth to find a time. They can simply look through your available times and choose one based on their own schedule. Once booked, it will automatically populate as a new event in your Google Calendar.

With Calendly, you can create a number of different events. For me, I offer a 15 Minute Social Media Discovery Session and a 1 Hour Social Media Audit Consultation. You simply link your prospects or associates to the specific event and they can decide from there. It leaves people feeling good, making it work for themselves and saving a lot of time booking.

The catch: It’s only free for a handful of event types – so for me, two types of events works just fine.

Hiveage

Although there are many invoicing softwares out there, I chose Hiveage. It is a free software, but it allows you to email invoices to your client’s inboxes. I like Hiveage because it allows me to duplicate invoices and my business structure is on a month-to-month payment system. Have a client who isn’t good at paying on time? You can send reminders.

The catch: Like all listed above, it does cost more to add features. Some useful paid features include estimate and bill creation software as well as automation in sending your invoices.

And there are many more I’m likely taking for granted, so stay tuned!