Why I Stopped Unfriending People On Facebook

So many Facebook users do this annual thing I like to call the “Facebook Purge.” They go through their friend list and can anyone who doesn’t belong to their social circle any longer, annoys them or they see no real value in having on Facebook. And that’s all good and fun! To each their own! Carpe Diem?

You know what? I’m totally guilty of this and I have no shame. Continue reading “Why I Stopped Unfriending People On Facebook”

Posting Facebook Dark Ads

What is a Dark Ad?

Facebook dark ads go by a few different names: unpublished posts and sponsored posts. What all of this means is that the post is targeted to a specific audience based on you and your business’ choosing. The dark ad will show up to some people and not others, unlike a regular Facebook post, which is seen by everyone. Whenever you see a post in your News Feed that was not posted by a friend or a page you follow, but appears with a “Sponsored” caption, you are seeing a Facebook dark ad firsthand. You received the advertisement because you were a match for the criteria Continue reading “Posting Facebook Dark Ads”

How To Manage Your Social Media on a Tight Schedule and a Small Budget

As you start a new business, an investment in social media is an essential component of your marketing program.  The reality is, new business owners do not always believe they have the time to dedicate to social media and they do not have the resources to outsource the management of their online presence. Did you know that you can maintain an effective social media presence in as little as 30 minutes a week? Continue reading “How To Manage Your Social Media on a Tight Schedule and a Small Budget”

10 Ways to Optimize Interaction on Your Facebook Business Page

A common question on many business owners’ minds is, “how do I get more likes on my Facebook business page?” These 10 things will help you to increase your followers, but more importantly, to engage your audience and build meaningful business relationships online. Continue reading “10 Ways to Optimize Interaction on Your Facebook Business Page”

The 4 Elements of a Great Facebook Status Update

Have you noticed that some Facebook posts do well and others do not? Unless they are your own status updates, you probably haven’t because the best, most interactive status updates are pushed up to the top of the News Feed. Do you want to see your business’ status updates as they rise to the top? Continue reading “The 4 Elements of a Great Facebook Status Update”