How to Communicate and Get Your Message Across Part II: Building a Content Plan

In this workshop, we will:

-Create a go-to content planner spreadsheet of what customers ask you
-Review the components of an optimal social media post
-Learn about Social Platforms / Apps you can use to build your online presence
-Learn how to create an educational video on the quick
-Understand what to blog about; the four components of a good blog post
-Walk away with a full content plan
-Large-scale Q & A for specific social media questions

Why I’d Never Call Myself A ‘Virtual Assistant’

Through networking and job postings, I’ve met a series of different people with various job titles – usually the ones they’ve coined for themselves. A term I was introduced to recently was that of a ‘virtual assistant.’ A virtual assistant helps businesses with administrative, creative and social media tasks online. Virtual assistants are typically hired on a contract basis with no employee benefits. They typically work from home and update everything through online channels.

So, what you just read sums up Continue reading “Why I’d Never Call Myself A ‘Virtual Assistant’”

Why I Stopped Unfriending People On Facebook

So many Facebook users do this annual thing I like to call the “Facebook Purge.” They go through their friend list and can anyone who doesn’t belong to their social circle any longer, annoys them or they see no real value in having on Facebook. And that’s all good and fun! To each their own! Carpe Diem?

You know what? I’m totally guilty of this and I have no shame. Continue reading “Why I Stopped Unfriending People On Facebook”

Your Social Media is Doomed If You Keep It Online

Your social media is doomed if you keep it online. It sounds funny saying it aloud, but as time goes on and I see the various businesses I work with growing in different ways and at different rates, I realize that true social media is not online. Rather, it shouldn’t be. Social media is “social”, which implies human interaction. Continue reading “Your Social Media is Doomed If You Keep It Online”

Make Your Website Social with WordPress Widgets

For those of us on the redevelopment phase of their website looking to accommodate new trends and visual styles, it is hard to adapt because there are so many options to choose from. Start out by adding some crucial widgets to your website in order to drive traffic Continue reading “Make Your Website Social with WordPress Widgets”

How To Manage Your Social Media on a Tight Schedule and a Small Budget

As you start a new business, an investment in social media is an essential component of your marketing program.  The reality is, new business owners do not always believe they have the time to dedicate to social media and they do not have the resources to outsource the management of their online presence. Did you know that you can maintain an effective social media presence in as little as 30 minutes a week? Continue reading “How To Manage Your Social Media on a Tight Schedule and a Small Budget”

5 Questions To Ask Before Building Your Social Strategy

As you join the realm of social media, you must be prepared. Check out our list of questions to ask yourself before you delve in.

What is your social voice?

Pair your business voice with your personal voice to create your social voice. Consider things like the interests of your business, your own interests, trends in your industry Continue reading “5 Questions To Ask Before Building Your Social Strategy”

Defining My Motivators

In a past post, I discussed the importance of discerning what motivates you to work hard and maintain a steady path of success. I’d like to discuss what motivates me as I build my own business and solidify my personal brand.


After the tragic passing of my father over the summer, Continue reading “Defining My Motivators”

5 Free Social Listening Tools

What is social listening? Social listening is the act of maintaining a watchful eye on what your target audience is talking about on social media. In turn, it allows you to curate amazing content with your targets in mind.

Social listening takes on a variety of forms – listening to your customers, listening to your prospects, listening to your audience and listening to your competitors. As a small business owner or a freelancer, this probably sounds like an overwhelming amount of time and money to do this effectively, Continue reading “5 Free Social Listening Tools”

10 Ways to Optimize Interaction on Your Facebook Business Page

A common question on many business owners’ minds is, “how do I get more likes on my Facebook business page?” These 10 things will help you to increase your followers, but more importantly, to engage your audience and build meaningful business relationships online. Continue reading “10 Ways to Optimize Interaction on Your Facebook Business Page”